Second Life and Business

In the near future, Second Life is going to become profoundly influential. Its influence on business will parallel any internet application yet developed. Up there with web browsing. As big as email.

 

The ability of Second Life to host virtual conferences which are enjoyable and memorable is going to change the nature of business communication.

 

The ability of Second Life to replicate real life environments and enable role play within those spaces is going to heavily influence training practices.

 

The ability of Second Life to create interactive fantasy spaces and scenarios is going to deliver content far more compelling than the web can ever hope to do. People will take up Second Life in their millions, not as audiences but as residents, leaving behind mundane email and chat interfaces which unlike Second Life do not provide a sense of place.

 

In the past five years social software has become the largest and most active part of the internet. But until now it has had no real visual appeal. Second Life changes all that and the openness of the platform guarantees channels of interactivity that even digital television cannot match. Second Life will spill into mainstream media and challenge television for share of audience. It will be the application that turns social software into mainstream media.

 

The power of this software platform as a retail force and a business tool should not be underestimated. We can help get your company, department or institution ready for it.